THE QUESTION
"How can we target singles in this campaign during Valentine's?"
THE PITCH
A voicemail to the one you love, but halfway through,
you realize that you didn't need them! All you needed was some alone time, and TADAAM. That's the campaign, nothing more than that.
you realize that you didn't need them! All you needed was some alone time, and TADAAM. That's the campaign, nothing more than that.
As an experiment, we also used it in Radio and Spotify ads and chose to go purely with VO, creating our own typographical video.
CLIENT: TADAAM (by OONA/BAAS)
MY PART
Creative Ideation + Script
Art Direction
Graphic Design
Motion design
